I Will Never Keep an App Idea Private

As an app developer, I get a lot of people emailing me about working on their app idea. And about 50% of them say something along the lines of, “but don’t share this with anyone,” or “you need to sign an NDA before talking about our app...

The 2 Business Models of App Companies

Every app business operates using only one of two models - either the Long Tail, or the Flagship. These models can be used to target any type of audience (niche, or the general population), but themselves remain the same.  The business model that is best for you...

Using Early-Stage Customer Feedback

We spoke previously on the importance of early-stage marketing, but you don’t have a huge audience built yet… and even if you did, you’re not sure what to do with it.  What is there to tell them?  Your app isn’t out yet, so they’re really...

6 Places To Look for Funding

So you’ve decided to make your own app — but you need some way of funding it’s development. There are several costs to making an app, even if you’ve decided to program it yourself: There’s the $100 cost of an Apple Developer Account The cost of the graphics (icons,...

How To Refine Your App Idea

This article originally appeared on Mobile Orchard. There are over one million apps on the app store, literally. Million is a large number, though, so to get a feel for how many there are, just try and find an interesting and relevant app to what you need on the app...