You don’t need to know computer code to make an app

You don’t need $50,000, either.

Apps are not million-dollar technical projects.  They’re only about ten thousand lines of code, stuffed onto a device with so little storage it fits hundreds of them into the palm of your hand.

I made a suite of apps that makes me $14,000 a year on less than $10,000 of investment.  In fact, a lot of people have done that.  After enough people asked me about how to do it, I decided to share what I knew with everyone.

Sample Chapter

Enter your information to download a healthy sample chapter.

Buy it now. $10.

This is a gold mine for anyone craving to learn how to convert an app into a booming business and must-have for its consumers.

Read the full review here.

Jake Larkin

Project Lead, DesignLi

Table of Contents

Idea to App is broken into three basic sections:


Refining Your Idea
Idea Validation
Business Models
Fair Pricing
Planning Your Product
User Experience Design
Design Personality


Funding Sources
Choosing a Development Method
Hiring Developers
Code Add-Ons


Pre-Launch Marketing
App Store Listing
Mailing List
Social Media
Online Community
App Video
The Press
Advertising Space
Discounts & Promotions

Frequently Asked Questions

What formats are available?

The Gumroad package includes the cover image, a .epub file, a .pdf file, and a receipt. More formats can be created on request.

Do you have a paperback edition available?

There used to be a physical edition of the book for sale, but not anymore. If you’re really interested in the physical version, reach out and we can work something out.

How long is the book?

There are 197 pages in the .pdf file. As a paperback textbook, this would be about half an inch thick, eight inches tall and six inches wide - no 30 page eBook.

Do you offer returns?

Of course - there is a money back guarantee. You want your money back, I’ll give it to you, and all I’ll do is ask for feedback. If you dislike my book so much you want a return, I shouldn’t be taking your money anyway.

Idea to App was a phenomenal read… My favorite section was the section regarding how to gain traction and promote your idea. Holstein created a great list of examples and information that has helped me build a stronger marketing plan.

Read the full review here.

Nate Grose

CEO, Dabble News

Buy it now. $10.

About the Author

Megan E Holstein

Megan Holstein is a junior at the Ohio State University, twenty years old, the president of Pufferfish Software, and author of Idea to App. Megan Holstein is the 2013 winner of the EO’s Global HS Student Entrepreneur of the Year award, and is published regularly in political and business publications.